GET TO KNOW THE COMPONENTS OF DIGITAL MARKETING

GET TO KNOW THE COMPONENTS OF DIGITAL MARKETING

Businesses continue to shift their marketing efforts from traditional ones to digital. This cost-effective tool provides convenience and accurate demographic targeting. As a result, it allows effective collection of relevant data, widens market reach, increase brand awareness and more.

It is important to know that there are 5 components that revolve around Digital Marketing. These 5D’s are : Digital Devices, Digital Platforms, Digital Media, Digital Data, and Digital Technology. These 5Ds create efficient interaction between the brand and its target audience. Moreover, it provide insights into market behavior for better business formulation and implementation as well.

THE 5 Ds DIGITAL MARKETING

  1. Digital Devices

First of the 5Ds is Digital Devices. This component mainly focuses on the audience’s engagement using different devices such as smartphones, computers, televisions, tablets, and even gaming devices.

  1. Digital Platforms

Digital platforms are where most engagements occur between the brand and the target audience. Some of the common and popular platforms are Facebook, Instagram, Google, Youtube, Twitter, LinkedIn, Shopify, and WordPress.

Dive deeper and get to know more digital platforms that you may use for your business https://www.bmc.com/blogs/digital-platforms/

  1. Digital Media

This component refers to paid, owned, and earned communications channels. These communication channels are used to build engagement with the target audience. Example of these channels are advertising e-mails, messaging, search engines, and social networks.

  1. Digital Data

Here is another component of digital marketing is the which consists of audience profiles and engagement patterns with businesses. These data allow companies know the market behavior and help them make efficient decisions. As a result, it makes their digital marketing strategy so much better.

  1. Digital Technology

The last component is the Digital Technology. This focuses on creating  interactive experiences across different platforms, from your websites and mobile applications to your physical stores.

All of these 5Ds are important in order to gain edge in your digital marketing campaigns. Making sure that everything in these 5Ds are working well is crucial to the company’s success. Shifting from traditional way of marketing to the digital way has effectively transformed the industry. It has brought more brand awareness, a wider-range of audience and let companies thrive in this highly competitive, technology-centric era.

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