SHOPIFY VS. WORDPRESS: WHICH IS BETTER?
Online shopping is more convenient than ever, especially because of the pandemic. Many would agree that it is the new normal. More and more businesses have shifted their marketing efforts from traditional to online. Strong online presence and good accessibility are great assets to reach out to a large potential audience which can go a long way to securing the future of a business. Two of the most popular platforms that help businesses create their online stores are Shopify and WordPress.
You may still be conflicted with what to choose between the two. But any of the two can help you immensely, after all, starting a website of your own is indeed tricky.
We are here to help you know which one is the best for your business. To begin, here is a quick overview of each platform:
Shopify is a web application that is designed to allow merchants to build and launch their own online store. It has a wide range of templates that can be customized to meet a business’ branding requirements. Shopify also allows selling of both physical and digital goods. It is accessible and user-friendly even to those users without technical or designing skills. However, there is also an option that allows editing using HTML and CSS which is for users with coding knowledge to customize their stores more extensively.
Shopify is a “hosted” solution, which means that everything that is happening in your online store runs on Shopify’s servers. You do not need to worry about buying web hosting or installing software.
Moreover, Shopify is a software as a service (SaaS) tool. This simply means that you have to pay a monthly fee to use the software. Since it is a web browser, you can only access it over internet connection.
WordPress has two available versions: Hosted WordPress and Self-hosted WordPress.
Hosted WordPress is like Shopify. It is a SaaS tool and it is a web browser available over internet connection. It also has a monthly fee to access a wider range of features.
Self-hosted WordPress, on the other hand, is a downloadable software that you can install on your own web server. It is open-source, allowing you to tweak and edit the code behind it depending on your preference.
SHOPIFY VERSUS WORDPRESS
Let us give you some of the pros and cons of Shopify and WordPress, to give you a better view of which platform suits your preference the best.
1. Free and Open-source
It is free and open-source which is best for start-up businesses who want to have an online store. If you know how to code or you have a web designer or web developer, you can easily make changes using codes. However, there are certain features that are chargeable.
You have all the freedom to choose your desired theme, design, format, and plugins.
There are different plugins that you can add such as Search Engine Optimization (SEO) for website and content optimization, Google analytics, email marketing and so much more that can make things ten times simpler for any online business website beginners.
Since we live in a time where mobile devices have become the primary source of information, mobile-friendly sites are very important. This is why WordPress’ mobile-friendly design feature makes it an excellent choice.
5. Flexible and easy product and inventory management
Making a product inventory is a very tedious task. But for WordPress, it has become easier, thanks to its wide range of inventory management plugins.
1. Plugin prerequisites
Although a lot of cool and helpful plugins can be added such as an Instagram feed, Google analytics, adding forms, and so on, sometimes, it can be a little tricky because some plugins require payment and other times, some plugins need manual updating before you can use them.
2. Frequent theme and plugin updates
As people’s needs grow everyday, changes on the internet also rapidly and constantly update. These changes are all for the benefit of improving all users’ digital experience. Same goes with WordPress, where you constantly need to check and update all the plugins and themes. Some updates can result in glitches, crashes, and errors.
3. Slow page speed
A website’s page speed is very crucial. A slow website can cause you to lose clients and customers. Because of the added plugins and oversaturated databases, WordPress may be a little slow.
4. Limited SEO optimizing features
It offers only limited SEO optimizing features in its packages, which is not enough to have a definite rank in Google.
5. Vulnerable to hackers
Since WordPress is highly popular, it is vulnerable to hackers and spammers.
1. Simple user interface
You can easily start your online business in just minutes without having to spend much time on creating and editing codes since it is very user-friendly.
2. Wide range of themes to choose from
Shopify has a wide range of decorative and good looking storefront themes available for both website and mobile. They make a website look beautiful and professional, which helps in retaining customers.
3. App store
With Shopify’s app store, you can freely choose different apps that you would want to add to your website such as accounting, customer service, inventory, reporting, shipping, and more. This feature helps greatly by providing you the option to add the technology to scale your store.
4. 24/7 customer support
Since everything that you do with your website runs on Shopify’s servers, you can easily ask for help through their 24/7 support team. You may reach them via email, live chat, and contact numbers that are easily provided on their site.
5. Marketing and discounts
There are a lot of marketing tools available in Shopify that can help you increase your SEO rankings, make sharing on social media easier, and many more.
1. Flexibility and customization
Although Shopify is considered as an excellent platform for beginners and less tech-savvy people, it is not much when it comes to its functionality, flexibility, and customization. Some platforms may be more challenging to work with when it comes to coding like WordPress, however, they are more customizable and flexible.
2. Technical Issues
If you are experiencing technical issues, you may not be able to get direct help from their general support. You may need to post your question to a forum in order to receive an answer from a developer which may take some time. Technical issues are challenging for those who are not knowledgeable about coding and web development.
Since Shopify is not free, a lot of users expect more features and free apps. However, there are more additional expenses such as transaction fees associated with selling online and subscriptions fees for certain apps that you need.
While Shopify is considered to be the most easy-to-use platform for both small and large scale eСommerce businesses, WordPress provides the complete freedom of customization for its users.
Although, in the end, it all boils down to the specific needs and requirements of a business or company. Whether you pick Shopify or WordPress, we hope this article helped you in assessing what you need.
We hope that this will give you a clearer view of the high and low points of each platform and will help you make the right decision for your business.
If you are still not convinced about turning your business online, read on why your business needs a website.