TRENDS IN DIGITAL MARKETING FOR 2021
Digital Darwinism is a phenomenon wherein the society and technology evolve faster than companies’ ability to adapt. Businesses must keep pace with the upcoming new trends in the market. Keeping an eye on the latest trends is the key to stay ahead of the game.
Ever since the pandemic has started, digital marketing has always been among the top priorities of business owners. They have been spending their time and efforts in adapting to the rapidly evolving changes in digital marketing.
In this article, you will be able to know the hottest digital marketing trends of 2021.
More and more big brands have been using inclusivity in their digital marketing. It includes media and subject matters that cover a variety of races, sexualities, and religions. It may also include people with physical and learning disabilities and more. Not only is inclusivity reflected in a brand’s commercial but also in the topics discussed in social media and blogs. This shift has already affected purchasing behavior. People are now attracted to brands that showcase and bring importance to diversity.
2. MOBILE ADVERTISING
Majority of the consumers are spending more time on their phones for online shopping and entertainment. And mobile advertising has been one of the biggest trends of 2021. That is why companies have shifted and adapted into a more mobile-friendly sites. Moreover, social media platforms such as Instagram, Facebook, and Youtube are also being used to reach more consumers.
People in 2021, especially the younger generations, are similarly passionate about inclusivity as well as environmentalism. They want to make sure that the brands that they are using are eco-friendly. They also want to support companies who are concerned in preserving the planet. Communicating ones sustainability through branding and content is the key. Businesses need to make sure that sustainability and their care for the environment is reflected in their brand identity. There are a lot of ways to do this. They can creat blogs about sustainability or isplay a banner on the site. They can also use reusable tote bags on their packaging or convey green themes through the brand’s visual identity.
4. SEO FOR VISUAL SEARCHES (IMAGE AND VIDEO)
With the rapid improvements in our technology, people can now search for information by just submitting images or original photos. As more users discover these visual search techniques, it changes the overall landscape of SEO in general. Let’s take for example, with Google Lens, people can take a photo of something they want to buy and they will be lead directly to product pages. Handling one’s SEO techniques right can attract more traffic and customers.
5. INTERACTIVE CONTENT
This trend has been around for awhile now. Many businesses have been using this technique for the past few years. However, this trend is considered as one of the best practices in digital marketing. Interactive content doesn not only promote more engagement, but it also improves the user’s enjoyment. Businesses should creat interactive content such as quizzes, surveys, contests, live shows on Facebook, polls, giveawaya, and more. These interactive contents increase the length of time that users engage with a brand. The more engaged people are in your activities, the more likely that people will feel a more personal connection to the brand.
Although these marketing trends will help businesses keep pace with the current behavior of the market, you can still conduct your own research and analysis. It is important to know that following trends should not only be the only goal. Businesses should also create their own trend and become the market leader.
And if you want to know how you will be able to achieve being the market leader and how to identify new trends, you may want to read this article: https://www.digitizr.net.au/staying-up-to-date-with-the-latest-business-trends/