Web Design—A Powerful Factor in Lowering Bounce Rate
There is no denying the fact that businesses nowadays need a website to actively operate. Websites also efficiently promote services to a wider range of audience in the best way possible.
Good web development involves good project management. Also, great web developers help make any site look good and user friendly, allowing it to perform well and seamlessly.
Bounce rate. There is one quick way to know how well or how poor a website is performing, and that is bounce rate. Bounce rate is one of the initial but essential indicators of a thriving or thrashing website. Google has described bounce rate as “a single-page session on your site”. The easiest way to understand bounce rate is the frequency at which a visitor stays in or bounces out of a website. Because of this, it is safe to say that it is the percentage of people who jump away from a website after only viewing one page. By this definition, anyone who has a website would agree that low bounce rate is what they want for their sites.
How important is web design when lowering bounce rate?
There are many factors that affect a website’s bounce rate and the most powerful factor in improving it is web design. Web design is the initial facet that welcomes any visitor of a certain website. Similarly, it plays a big role over whether or not a person will stay and navigate more around the site. However extensive this might seem, that decision making happens within just a few seconds. As millions of people surf the internet everyday, your bounce rate is at risk of going high into a displeasing percentage.
All web design varies and differs from one business to another. Business type is not the sole factor of a website’s motif. It is also based on the market demographics and oftentimes on what the business wants. All this will boil down to how the creative mind of a web designer makes it happen. There is no one certain way of designing a website. Although, there are few simple things to consider when designing an efficient website that will almost always certainly make its visitors stay and lowering its bounce rate.
So what attracts a visitor to stay on a website, the moment the page loads? How does the website’s performance impact site navigation experience and influence bounce rate overall? How can an efficient web design improve your bounce rate?
What makes a visitor leave a website at first glance?
• TOO MUCH ADS
People hate want ads in their faces. May it be outside product placements as display ads or promotion of owned services. Too much ads increases the chances of visitors jumping away from a website and lessens their chances of coming back.
• CONFUSING COLORS
A website’s color palette should always be appropriate to their business genre or brand. If a page loads to an unusual burst of vibrant colors or to a gloomy distress of hues, there are high chances of sending a visitor running away. Whatever color palette a business chooses, the right amount and mix of colors on a page can make it look more pleasing to the eyes.
• DISORGANIZED FUNCTIONS
Being user-friendly is very important. A website must catch all of their users with a feeling of familiarity even on their first visit. Disorganization of functions in a page would lose people’s interest in staying and navigating the site more. A good web design can make an organized layout of functionalities that is almost self-navigating.
• HIDDEN FEATURES
If anyone goes to a website, they must be looking for something that they need. If a visitor does not find what they are looking for right away, they might just go elsewhere to find it. Even if someone just wants to explore, a website must be able to readily show everything it has to offer. In addition to this, all features must always be easily accessible. Good web design is also capable of bringing out needs that people did not initially think they have.
So, do you want a low bounce rate?
To sum up, improving all of these aspects to your web design will make any site more attractive to a larger audience. Hence, this will make visitors stay, eventually lowering bounce rate. Read some tips for better web design and make any website good looking and with a low bounce rate!